CUSTOMER DATA ANALYSIS

Every company has a database of customers, but few are using this data to connect the dots. Geocoded store and customer data can help businesses strengthen customer relationships, improve profitability and increase effectiveness. Spatial models reveal powerful insights, patterns, opportunities and gaps. See your market share patterns geographically, understand your success in low-income areas, identify neighbourhoods where opportunities arise. Gamma has helped businesses like yours unlock the hidden spatial information in their databases. Join the spatial revolution and call us for a free consultation.

Customer Data Analysis can be used to:

 

Analyse, profile and segment customers

 

Identify valuable customer types & areas

 

Identify potential new & unexploited markets

 

Improve target marketing & reduce direct mail costs

 

Improve promotion response analysis

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Customer Data Analysis - Gamma