The Client: A Top-Ten Global Insurance Company
The Challenge: To develop an enterprise intelligence solution facilitating risk evaluation at address level (RAG), live accumulations reporting, delivered in an easy to use dashboard driven hosted environment
The Solution: Perilfinder – hosted in Amazon AWS
The Client: A Major Grocery Retailer
The Challenge: To improve redemption rates and customer retention on a direct mail campaign
The Solution: Spatial Loyalty Card Analysis and Targeted List Provision
The Client: A franchise supermarket and convenience store operator
The Challenge: To assess the impact of a new store opening on existing franchisees
The Solution: Market Analysis using Location Intelligence Tools
The client was also looking to estimate the predicted performance of the new store and to identify where it should look to target new business in the area.
The reports produced demonstrated the level of cannibalisation that would take place in with a new store opening and helped the franchise operator in assessing any compensation that may have to be paid for doing so. It also gave them a clear idea of the potential of the new store location and gave them a mandate for their marketing exercises in the area going forward.
The Client: A major European Financial Institution based in Ireland
The Challenge: The client wished to evaluate its current branch network and devise a rational strategy for optimisation including development and closure. Market opportunities and key business and demographic trends were critical in this design
The Solution: Through identifying gaps and opportunities in the clients’ network, Gamma created a branch development/refurbishment strategy that was logical, unbiased and based on the best market data. It was successfully implemented by the client
To conduct any spatial analysis, the client required geocoding of their customer data. Following on from the geocoding process, the client was looking for an assessment of the organisation’s existing network and its performance. Catchment area profiles were to be provided for each branch. These profiles are customisable depending on any client’s needs, but in this case included:
The number and spread of client’s outlets was overlaid on a background of digital maps, trends, patterns and catchment groups along with performance indicators (e.g. turnover) for each site. This resulted in a scientific evaluation of the existing network’s ability to satisfy current and likely future demand for services. Finally, Gamma completed a micro-level analysis of those areas where a resource gap had appeared, or where greater efficiencies and savings could be achieved.
The output included maps, statistics and slide-decks outlining the optimal strategy and the business case data behind the approach.
The Client: Teagasc – Irish Agriculture and Food Development Authority
The Challenge: To develop a web-based mapping solution that will support the REPS applications handled by 100 offices nationwide
The Solution: A fully customised and hosted web based mapping system
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