BANKING

Through the use of location intelligence tools, banks and other financial institutions can make more informed decisions about their businesses. This can include decisions about where to place branch locations and ATMs, as well as helping to evaluate whether existing assets are achieving their full potential.

 

Banks and credit card companies can also use location intelligence tools to detect fraud better, and also avoid flagging legitimate charges as potentially fraudulent. Through neighbourhood segmentation data (or neighbourhood profiles) we tag customers with a probable household type that reflects the likely composition of the neighbourhood, often regarding affluence and life-stage.

In recent times, in some countries, financial institutions are also using geospatial data to electronically send their cardholders special offers when they’re at or near specific stores. Understanding where customers routinely shop and the types of products they routinely buy, enables the financial institution to make targeted offers that create an incentive for the consumer to shop within its network of retailers while utilising their credit/debit card.

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