Gamma Blog: A busy day at TechConnect Live 2017

A busy day at TechConnect Live 2017

Last week Ireland’s largest technology event, TechConnect Live 2017, was hosted at Dublin’s RDS. Over 5000 technology and business executives attended, including Ireland’s tech leaders, start-up founders and innovators. Obviously, we were keen to attend!

The event is always a great venue for networking, with over 200 exhibitors offering excellent advice and innovative solutions. The talks were, as usual, also very interesting and certainly plentiful, with over 200 high-profile speakers across six stages. The talks covered everything from fintech and cloud computing to marketing, big data and analytics.

At our stand we showed delegates how they can achieve not only an increase in sales and customer satisfaction but also improved data quality and fraud prevention using Autoaddress.

We explained that Autoaddress enables rapid address capture, significantly reducing the time it takes customers to complete forms, thus reducing bounce rates. In fact, using the Autoaddress autocomplete function can lead to an impressive 91% reduction in keystrokes! Unsurprisingly then, this improves the customer experience, especially that of mobile users. It speeds up the checkout process and naturally leads to a reduced cart abandonment rate.

Nor was that all of the benefits we wanted to explain to those visiting our stall! Validating the address, while maintaining it in the user’s preferred format, also ensures accurate deliveries, increasing customer satisfaction and sales.

As well as discussing the benefits of Autoaddress, we held a GoPro draw, and Ian Power was the lucky winner.

About Autoaddress

Autoaddress, Ireland’s leading solution for managing addresses and Eircodes, is a set of simple APIs and tools that enable you to quickly capture accurate addresses. You can learn more, request the developer key or book a demo here.

@ 2017 Gamma.ie by Monika Ghita