The concept of the Single Customer View isn’t new, but now that multichannel and omni-channel are universal expressions, businesses need to cut through the noise generated even by their own organisation, to take customer engagement to the next level.
The key drivers in the modern context for a business to create a Single Customer View are customer mobility (both in their browsing and their loyalty) and data (we have lots of it, what do we do with it?).
In an Irish context, the introduction of Eircode can be a huge boon for organisations to tie together multiple data sources to one address point, allowing for a Single View of Household, even in rural areas with non-unique addressing.