helping you understand your world
Dublin, Ireland – October 1, 2004: Bank Of Ireland, the leading Irish financial services provider has selected solutions provider Gamma to provide a market mapping solution to their Branch Network Planning team. The product allows Bank Of Ireland to evaluate existing or potential branch locations based on a comprehensive range of micro-data and custom mapping.
The product, called ForeSITE, is provided as a fully hosted application accessed via a web browser. This means no internal IT resource or in-house data maintenance is needed and results in a much more cost-effective solution to implement than standard network based GIS or marketing information system solutions.
ForeSITE is already in use in several other leading companies across several Irish market sectors. The product is principally used by marketing managers, store & branch development analysts and sales managers.
Feargal O’Neill, Managing Director of Gamma comments, “Our ASP approach continues to be most attractive for our customers. We offer the most competitive price for solutions with this level of functionality and flexibility. We are very pleased with the developments that we have made with ForeSITE and Bank of Ireland’s endorsement is most welcome.”
Paul Begley, Manager – Network Planning, stated that “ForeSITE is a major addition to our planning capability. It allows for much speedier information gathering and more interactive analysis. Any member of our team can now access our database immediately from their own desk. All this means faster and improved decision making in an increasingly complex and faster moving area of our business”.
About GAMMA
GAMMA is a solutions provider that integrates software, data and services to help our clients realise greater benefits from location-based information. Established in Dublin, Ireland in 1993, the company has expanded to become a global provider of information systems, micro-marketing solutions and geographical analysis service.
About Bank of Ireland
The Bank of Ireland Group provides a broad range of financial services in Ireland to the personal, commercial, industrial and agricultural sectors. The Group markets and sells its products on a domestic basis through the most extensive nationwide distribution network in Ireland and its direct telephone banking service. The Group has built a market share among credit institutions in Ireland of over 20% of resources and loans outstanding. In the United Kingdom the Group operates mainly through Bristol & West plc. Operations in the rest of the world are primarily undertaken by Bank of Ireland Asset Management who provide fund management services to institutions and pension funds in Germany, Australia, Canada, Japan and the US.