helping you understand your world
DEMOGRAPHIC REPORT PRODUCTION
Our most frequently requested output is a report, providing critical information for your organisation. Our reports generally describe geographical areas (market areas, administrative areas etc.), customer database profiles (client segmentation, penetration etc.) or any information where location is a crucial component.
At the quick delivery and value end of our product line we have developed a brief but information filled site profile report series called MarketView.
MarketView is a snapshot report detailing the most vital market information on a location's trading area. It can de delivered to you within 24 hours of placing your order. MarketView reports range from a single page product to an eight page detailed market analysis. All you have to do is specify the site and tell us for how long people will drive to your outlet (10mins, half an hour etc.). Typical users of MarketView include store development managers, property developers, marketing managers and anyone wanting an area profile quickly and inexpensively.
For a more comprehensive report, including maps and commentary, our area analysis reports are ideal where a more important and considered decision is required. We take information from the Census of Population, Business lists, Household Budget Survey data, traffic data and much more, and combine it to create new deprivation index information for your market. GAMMA are experienced in the application of several evaluation methodologies and can provide the model most suited to your situation. We can also include any data that you hold on your customer database using our unique and revolutionary AddressLink Geocoding service.
Our approach produces the specific information you need, in a cost effective and visually impressive manner. Typical users of GAMMA Area Reports are marketing managers, local development groups, regional and local authorities, store development managers and many other discerning decision makers.
Examples of recent reporting projects include:
- Production of 74 area reports for POBAL based on the 2006 Census of Population.
- Risk Assessment evaluation for Limerick City & County
- Comprehensive Report for Dun Laoghaire/Rathdown County Council
Information contained in the MarketView range includes:
- Population counts
- Age profile
- Spending habits
- Average spending profiles (by product)
- Social class
- Nearby facilities (ATMs, Petrol Stations, etc)
GAMMA also can provide a range of additional information, giving you an accurate picture of the future potential of any local market area.
Additional data includes:
- Population projections
- Counts of housing under construction
- Thematically shaded maps showing, for example, percentage population growth
- Affluence profiles, matching locations to your most profitable customer segments.
Download Location Analysis and Reporting Brochure(PDF 456KB)
Download Demographic Reporting Datasheet (PDF 2038KB)
