helping you understand your world
DATABASE CLEANING
AND VALIDATION SERVICES
A cleaned & segmented customer database can be the most important marketing tool in your organisation. Misspelled and untidy addresses are a slow puncture leaking costs out of your organisation every time you mail or perform database analysis. Turning your address data into clean, validated addresses is easy and will provide much more than tidy addresses to your organisation.
The Address Matching Process
Using AddressLink proprietary software to match client address databases against the GeoDirectory (the national address database), address information can be validated, cleaned and duplicates identified.
Address Cleaning & Matching
Many addresses have simple errors that hinder address matching. These could be typing errors, or may just be incorrectly spelled addresses. To allow records to be mapped geographically, and compared to other databases, address information must be corrected, cleaned and duplicates removed. Additional benefits of the cleaning and de-duplication process include:
- Reduced administration costs, mailing costs & returns
- Improved, single view of customers
- Improved company image through spelling corrections & reduced customer duplication.
GAMMA offers a fully managed service, which includes an automated batch processing phase using our advanced custom software and a manual correction of exceptions. Our skilled data processing team are highly experienced in handling Irish addresses and our results are always of the very highest standard.
Address Validation
Once cleaned, GAMMA use our AddressLink proprietary software to validate your records against over 1.5 Million confirmed addresses across Ireland (held in the national GeoDirectory). Validation confirms that an address exists, and that it is in the correct town, area and county.
Our unique matching systems and data files have benefited from our extensive experience in processing many millions of Irish addresses over the past 15 years. We are confident that there is no higher quality address matching service available in Ireland today.
Download Database Cleaning Datasheet (PDF 1530KB)
