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CATALIST RETAIL PETROLEUM DATA

GAMMA is a value added reseller of the geocoded Catalist petrol station database.  Catalist is an independent company specialising in the supply of objective information and tailored business solutions to the retail petroleum market worldwide. 

Information is gathered by way of on-site surveys by experienced surveyors who collect in excess of 100 items of data per retail outlet.  The data is then continually verified using information from a range of sources including telephone surveys, market intelligence and feedback from clients.  This enables Catalist to provide complete, consistent and current forecourt data, which forms the foundation of a range of business services.  

GAMMA's latest systems and techniques can be combined with this extensive data to provide decision support tools that are indispensable to the planning and operation of a retail network.  Digital maps and the latest Geographic Information Systems (GIS) are used to optimise planning and operations for a broad range of organisations.

Applications of the Catalist dataset
When combined with state-of-the-art mapping technology, Catalist data can be used to:

  • Gain an insight into the competitive landscape surrounding a site

  • Optimise existing and future retail networks

  • Assist in planning operations

  • Learn about new markets and opportunities

  • Identify petrol stations for acquisition and redevelopment

  • Plan territories and sales campaigns targeted at the retail petroleum market

 

Download the Census 2006 Brochure

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